UX or User Experience is the way in which a website is experienced by a user, regarding accessibility, interactivity, how relevant or useful the content is and or how easy the website is to use or understand (Lanoue, 2015). UX refers to the way a user feels when interacting with the website.
- (AuthorCarrie, 2016)
- (AuthorCarrie, 2016).
Positive user experience is about the website fulfilling its purpose by being able to provide the user with everything they desired to get out of the website/experience giving them what they want however whilst making it easy to do without any unnecessary hassle or trouble obtaining the information or experience they came to website for (Norman and Nielsen, 1998).
However User Experience isn't just conforming to the basics, successful user experience is about giving the users more than they bargained for. The UX design must be tailored smoothly so that the user doesn't feel they have to work to find the information they want, but instead is directed effortlessly through the site discovering things that are aesthetically pleasing and functionally useful(Norman and Nielsen, 1998)
. It is also important when thinking about User Experience that target audience is considered, as depending on what and who the site is for, the experience may differ site to site and needs to be tailored specifically for the audience and purpose
. For example, the user experience of a corporate law website will have to be more conventional and business like in comparison to a games website which would need to be more user interactive to tailor to the genre. It is important this is considered to enable the user to have a high-quality UX
A badly designed UX with a poor navigational system could cause users to be frustrated, not benefit from the site and essentially not return again which would decrease online traffic to the website(AuthorCarrie, 2016).
Critique of friends portfolio (Love,2016)
AuthorCarrie, the (2016) Why does user experience matter? Available from: <http://designshack.net/articles/why-does-user-experience-matter/> [Accessed 19 March 2016].
Lanoue, S. (2015) What is UX design? 15 user experience experts weigh in | UserTesting Blog UserTesting Blog. Available from: <https://www.usertesting.com/blog/2015/09/16/what-is-ux-design-15-user-experience-experts-weigh-in/> [Accessed 19 March 2016].
Love, J. (2016) Tech entrepreneur Available from: <https://www.jordanlove.net> [Accessed 19 March 2016].
Norman, D. and Nielsen, J. (1998) The definition of user experience (UX) Available from: <https://www.nngroup.com/articles/definition-user-experience/> [Accessed 19 March 2016].
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